Microsoft highlights HERE Location Services in their Dynamics 365 Customer Insights Preview

By Mithun T. Dhar | 02 April 2020

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Today marks a proud day for the team at HERE Technologies. Microsoft’s James Phillips, President of the Business Applications Group, lead an in-depth preview of the latest innovations across Dynamics 365 and Microsoft Power Platform. During the Microsoft Business Applications Virtual Launch Event, James announced Customer Insights and the new third-party data integration with partners like HERE.

Specifically, HERE was highlighted as a location data provider for Microsoft’s Dynamics 365 Customer Insights (CI) product. This integration enables Microsoft CI customers to enrich their customer information with licensed HERE location data. 

During the demo, HERE was showcased as the location data third party enrichment provider inside the CI product (similar to a marketplace) enabling Microsoft’s customers to benefit from location enabled insights. For example, customer data can be employed to plot trade area analysis, address validation and to forecast likely customers based on proximity.

Through this new agreement, Microsoft is bringing HERE to the thousands of Dynamics 365 users and customers who span from SMBs to global enterprises. Integrating HERE Location Data with Customer Insights enables HERE’s customers with a powerful, AI driven customer data BI platform that increases their realized value from HERE.

Working with HERE, Microsoft is integrating a connector from Customer Insights to HERE’s Location Services APIs. Existing customers, along with new customers who will sign up for a Freemium plan via, will get access to HERE APIs from within Customer Insights via the Connector.