Best Practices on Listing Creation

This topic offers recommendations and best practices on listing creation in HERE Marketplace​.

Draft Listings​

Title and Description

A listing title should:

  • Start with your company name, for example, 'Company X – Probe data'​
  • Use commonly used terms, no abbreviations, no internal jargon​
  • Be proof-read and typo-free​
  • Be self-explanatory and specific, free from vague and generic terms like 'Location data'

Category:​

Currently, you can select only one entry for the category. Choose the closest topic to describe your dataset.

Listing Description

A good description should​:

  • Provide a good understanding of the data type
  • Be specific and pertain to one data type only; it shouldn't bundle unrelated datasets into one catalogue, for example, probe and road attributes
  • Specify data format and list key attributes
  • Provide data volume metrics, for example, number of monthly active users, data points per day, week, or month, etc. ​
  • Indicate geographical coverage, especially if the data catalogue only contains a small sample and the map in the listing displays only a fraction of the real coverage
  • Indicate data freshness and update frequency
  • Describe data collection mechanisms
  • Be proof-read and typo-free
  • Use commonly used terms, no abbreviations, no internal jargon
  • Feature numbers or metrics that match those in the supporting material, for example, number of data points or active users
  • Contain keywords common in the industry, for example, probe, traffic, mobility, movement for GPS data points
  • Briefly introduce the company after describing the data in an 'About Us' piece
  • Be designed from a customer standpoint, answering a question 'why would customer purchase this data?'​

Suggested Use

Suggested use should​:

  • Describe possible use cases, for example, based on the previous provider experience of customer engagement
  • Be specific and not sound like a company slogan. Example: 'Retail location planning' vs. 'Choose the best location for your next store with our data!'

References should:

  • Offer URL to company homepage​
  • Offer product-specific URL
  • If containing a URL, be a valid link

Prepare Supporting Material​ to Attach

Recommended supporting material to include:

  • Company presentation ​
  • Data specification ​
  • Geographical coverage as a map or list; can be included in the data specification
  • Small data sample​
  • Possibly pricing scheme​
  • Standard terms and conditions (T&Cs​)
  • If evaluation subscription is enabled in the listing, T&Cs governing evaluation​

General advice​:

  • It's not recommended collating company deck and data sheet in one file
  • Numbers or metrics featured in the listing should match those stated in the supporting material, for example, number of data points or active users

Showcase Data

Offering Data for Evaluation Purposes​

Most customers would like to evaluate a data sample before purchasing it. Below are a few ways to offer data for evaluation purposes. ​

  1. Create a historical archive
  2. Upload it as a file via UI to a data catalogue – see the Knowledge Base documentation
  3. Attach this catalogue to your listing and enable evaluation subscription
  4. Specify in the description that an evaluation subscription grants access to a limited dataset (for example, limited geographical coverage or historical data for a specific timeframe)​

Once the consumer activates an evaluation subscription, you'll receive a notification with their name, email address, company name for a follow-up.

You can enable a 'Contact Us' subscription simultaneously with the evaluation one to allow prospects to reach out to you in a fast and easy way – see the example: EDS listing. ​

​If you paste a URL to the T&Cs, make sure:

  • It's not broken
  • It leads to the right page and not, for example, to your company's general data privacy policy
  • The text is ideally in English

Data Sample

  1. Create a data sample or historical archive
  2. Upload it as resources to the listing. ​

Resource files are accessible to anyone registered in HERE Marketplace, and you as a provider won't be notified if anyone downloads the file. It's thus recommended to create a sample catalogue (see evaluation subscription above), attach an evaluation subscription, and upload a very small sample into resources to only give a taste of your data before prospects activate the evaluation subscription. See the example: mobileObjects listing.​

Catalogue With a Limited Geographical Coverage

To showcase dynamic data in real time:

  1. Create a data catalogue
  2. Upload data for a fraction of your geographical coverage (for example, a country or region)

This way of offering data for evaluation is usually advisable:​

  • As step 2 after you have exhausted one or both ways above
  • In case of a specific request from a potential customer

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